Guaranty Bank FSB™ selects Mortgage iQ® from CRMnow™
for its subsidiary Shelter Mortgage, LLC. Mortgage
iQ is a robust CRM application built specifically for Mortgage Bankers, Brokers
and Wholesale Lenders.
Aliso Viejo, Ca – September 29, 2005: CRMnow announced today that Guaranty Bank FSB of Brown Deer, Wisconsin has selected Mortgage iQ as their Enterprise CRM platform for its Shelter Mortgage LLC subsidiary. With offices located nationwide, Shelter Mortgage has been providing quality real estate financing since 1984.
With a commitment to developing strong customer relationships and building business through superior customer service, Shelter Mortgage often secures future business through past clients.
“We launched our CRM initiative as a mechanism to gain more control and knowledge of our customers. Our goal is to obtain all relevant information about our customers and partners and have it located in one place.”
Mark Werner, Chief Marketing Officer and President of Retail Products – Guaranty Bank
Mortgage iQ was selected because it offered Shelter Mortgage
the ability to produce and deliver more effective and consistent marketing
pieces while at the same time reducing cost and maintaining brand image.
In addition, Mortgage iQ will give Shelter Mortgage the capability to
offer more services and value to the field.
About Shelter Mortgage LLC, a subsidiary of Guaranty Bank
FSB:
Guaranty Bank, FSB was founded in 1923 and has subsidiary businesses that
include Guaranty Bank, Shelter Mortgage, GN Mortgage and GB Home Equity. With
corporate headquarters in Brown Deer, WI, the bank has over $2 billion in
assets.
About CRMnow and Mortgage iQ -- CRMnow is a leading provider of CRM
application software and consulting services, enabling corporations to sell to,
market to, and serve customers across all business roles and processes. CRMnow
is a Top-10 Business Partner for SalesLogix (its CRM engine of choice) and has
over 20 years combined experience in providing CRM technology along with equal
years experience in mortgage. Note to Editors: CRMnow and Mortgage iQ are
trademarks of King Technology Group, LLC. All other product and company names
mentioned are the property of their respective owners and are mentioned for
identification purposes only. For more information about Mortgage iQ, please
visit www.crmnow.com