Aliso Viejo, Ca – August 15, 2005: CRMnow announced today that Cherry Creek Mortgage Company of Greenwood Village, Co has selected Mortgage iQ as their Enterprise CRM platform. With offices located throughout the Western and Midwestern U.S., Cherry Creek Mortgage has been providing quality real estate financing nationwide since 1987.

Twice named as one of the “fastest growing private companies in America” by Inc. Magazine, Cherry Creek Mortgage has grown to over 500 employees. An Enterprise CRM system was the next logical step in standardizing workflow and systems to maximize productivity.

“Mortgage iQ was the clear choice to drive our customer-centric culture and CRM initiative. Our goal is to provide our customers with the support and personal attention they deserve and Mortgage iQ provides us with a CRM platform ready-built for our industry.”

- Jeffrey S. May President and CEO, Cherry Creek Mortgage Company

Phase I of the Mortgage iQ implementation will focus on replacing several disparate and stand-alone databases formerly used throughout Cherry Creek Mortgage. Once all prospect and customer data is aggregated in a single data repository, Mortgage iQ will become the dashboard that provides all the information needed to quickly assess each customer and loan at every stage of the relationship from prospect to customer and back to prospect.

Combined with advanced marketing tools available within Mortgage iQ, Cherry Creek Mortgage will be able to provide state-of-the-art automated marketing, cross-selling and customer service to their many offices at an individual branch as well as an enterprise level. 

“Mortgage iQ will give us the tools needed to provide our customers with the cutting edge customer experience we are dedicated to providing,” says Jeffrey S. May.

In addition Cherry Creek Mortgage will use Mortgage iQ to implement advanced workflow automation making the loan process easier for the Loan Officer, Processor and Customer. Mortgage iQ is expected to become the scalable and flexible enterprise database that puts real-time critical information and workflow at the fingertips of the entire company.

About Cherry Creek Mortgage Company. As a full service mortgage banker, Cherry Creek Mortgage Company brings Wall Street to Main Street. The Company embodies the best of the big and small lenders combined. By dealing with FNMA, FHLMC, and Wall Street conduits, Cherry Creek Mortgage Company offers their customers a variety of loan products, services, and financial backing. But what sets them apart is their small company touch. Their customers have come to count on the flexibility, communication, and attention to detail Cherry Creek Mortgage provides.

About CRMnow and Mortgage iQ -- CRMnow is a leading provider of CRM application software and consulting services, enabling corporations to sell to, market to, and serve customers across all business roles and processes. CRMnow is a Top-10 Business Partner for SalesLogix® (its CRM engine of choice) and has over 20 years combined experience in providing CRM technology along with equal years experience in mortgage. Note to Editors: CRMnow and Mortgage iQ are trademarks of King Technology Group, LLC. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. For more information about Mortgage iQ, please visit www.crmnow.com