Aliso Viejo, Ca – April 19, 2005: CRMnow announced today that Ameripath Mortgage has completed their implementation and launch of Mortgage iQ as their new Enterprise CRM platform, successfully replacing their Goldmine® software. Ameripath, known for being a technologically advanced mortgage lender, continues to lead the industry by adopting cutting-edge CRM technology with Mortgage iQ. 

“We use the most advanced technology available to close loans quickly, at a low cost,” says Kirk Redding, President of Ameripath Mortgage. “By combining the use of the Internet along with advanced processing software and automated underwriting systems we have taken the mystery out of approving and closing a home loan. With this Mortgage iQ implementation we replaced an older SFA system that we had outgrown in both scalability and functionality. Mortgage iQ has delivered everything we were looking for, and more, in our CRM platform.”

Ameripath needed to select a CRM system that could scale from 50 users into the hundreds of users without hitting any limits. Mortgage iQ, using SalesLogix® from Best Software® and Microsoft® SQL® as its engine will scale well into the thousands of users. That fact coupled with the pre-built mortgage industry workflow engine and tight integration with Microsoft Office®, Microsoft Outlook® and mortgage industry standards such as Calyx® Point® made Mortgage iQ a natural choice.

Phase I of the Mortgage iQ implementation was accomplished by carefully analyzing the daily usage of Ameripath’s former Goldmine system, and then adding the missing functionality and user features they sought to achieve. It was important to provide their users with everything they already had while adding the things that they really needed to make the CRM system a true success.

“A strong and genuine belief in the "customer for life" principle of doing business is what fuels this company,” said Redding. “ We specialize in helping customers with unique credit and income challenges, always delivering excellent customer service with rates and payments they can afford. That, coupled with a 15 day closing guarantee, demands that we provide our people with all the prospect and customer data real-time with no delays and with minimal data input from system to system. Because Mortgage iQ is so tightly integrated with Calyx Point we have achieved that goal.” 

About Ameripath Mortgage: Specializing in helping people with unique credit and income challenges, Ameripath mortgage offers loan programs that meet customers needs by offering refinance mortgages for consolidating high interest debt, lowering monthly payments. Ameripath Mortgage is one of the most successful non-prime retail lending companies in the U.S. Contact: Diana Smith - Marketing Director (949) 265-3101 - dsmith@amclend.com www.amclend.com

About CRMnow and Mortgage iQ -- CRMnow is a leading provider of CRM application software and consulting services, enabling corporations to sell to, market to, and serve customers across all business roles and processes. CRMnow is a Top-10 business partner for SalesLogix® (its CRM engine of choice) and has over 20 years combined experience in providing CRM technology along with equal years experience in mortgage.  Contact: Karyn King - Vice President (949) 330-8083 kking@crmnow.com

Note to Editors: CRMnow and Mortgage iQ are trademarks of King Technology Group, LLC. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. For more information about Mortgage iQ, please visit www.crmnow.com