Amcat and CRMnow integrate CRM with customer contact to provide mortgage companies with next-generation customer management and lead qualification
Amcat’s Contact Center Suite operates with CRMnow’s Mortgage iQ allowing mortgage companies to leverage CRM data to plan more effective marketing campaigns and customer interactions so that customers can do more with less
Oklahoma City – October 10, 2007 – Amcat, a leading provider of intelligent customer interaction solutions today announced a new product solution that combines CRMnow’s Mortgage iQ system with Amcat’s award winning customer contact system, Contact Center Suite. The combined solution provides a ground-breaking level of customer and prospect management for mortgage brokers and bankers.
Recent changes in the lending market have placed tighter restrictions on lending practices. These changes require mortgage companies to place a greater emphasis on the customer communication and loan qualification process. The new combined system coordinates customer preferences and loan data with inbound and outbound customer contact to increase revenue in a tightened market.
According to Chris King, CEO of CRMnow, “Mortgage companies must operate more intelligently in today’s marketplace in order to achieve growth. We help them take advantage of every bit of customer data possible for better lead management and conversion. Mortgage iQ combines with Amcat to form an extremely powerful mortgage marketing center creating a new level of capability and much better utilization of limited resources.”
Mortgage iQ is the only true CRM system built specifically for the mortgage industry. Mortgage iQ streamlines lead management, provides strong sales force and marketing automation including credit analysis, loan scenario and debt consolidation analysis, loan application and Good Faith Estimate input. It then completes the workflow with loan pipeline tracking and automated condition triggers as well as integration with backend lending systems such as Calyx® Point® and Fiserv® Data Trac®.
Amcat’s Contact Center Suite allows mortgage companies to dramatically increase customer contact productivity. For example, the Amcat outbound capability uses records selected from the Mortgage iQ CRM to create highly targeted customer contact campaigns. The system does all the work to automatically connect live calls with representatives. The agent scripting package guides representatives through the loan qualifying process. Representatives can capture an unlimited amount of qualification data and logical script branching keeps the process on track.
Inbound calls also operate seamlessly with the Mortgage iQ system. When calls come in, representatives can access CRM data, perform lookups and add data directly to the CRM system. The two systems work tightly together so that during customer interactions, CRM data is always maintained and leveraged for more successful results.
Amcat’s Contact Center Suite is an integrated suite of contact center software applications including inbound call routing and outbound contact with predictive dialing. The Suite enables businesses to manage contacts, information flow, and workforce more effectively and profitably in a single, unified solution.
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Editor’s Notes:
About Amcat:
Amcat™ customer interaction management solutions help companies grow their business while providing the flexibility to adapt to changing business requirements. Amcat’s contact center software is scalable, allowing businesses to expand while their communication infrastructure scales and grows with them. Built from decades of customer care expertise, Amcat solutions are easy to use and reliable, driving more productive customer interactions. Today, Amcat is helping over 2,000 companies grow their business while increasing revenue, reducing costs, improving customer service and adapting to market change. That’s Amcat. Smart contact. Smart business. For more information visit www.amcat.com or call 1-800-364-5518.
About CRMnow and Mortgage iQ -- CRMnow is a leading provider of CRM application software and consulting services, enabling corporations to sell to, market to, and serve customers across all business roles and processes. CRMnow is a top Business Partner for SalesLogix (its CRM engine of choice) and has over 20 years combined experience in providing CRM technology along with equal years experience in mortgage. Note to Editors: CRMnow and Mortgage iQ are trademarks of King Technology Group, LLC. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. For more information about Mortgage iQ, please visit www.crmnow.com
Press Release
Contact
Dudley Larus
Amcat
800.364.5518 x3302
dlarus@amcat.com
For CRMnow, contact
Karyn King
(949) 330-8080
Kking@crmnow.com