South Pacific Financial Corporation™ selects Mortgage iQ® from CRMnow™.  Scalable and flexible CRM application built specifically for Mortgage Bankers, Brokers and Wholesale Lenders will replace a former SFA system that South Pacific Financial Corporation  has outgrown.

Aliso Viejo, Ca – April 1, 2006: CRMnow announced today that South Pacific Financial Corporation has completed their System Review meetings and are proceeding to the configuration and customization phase of their Mortgage iQ implementation. Known for their philosophy as the “Client’s Lifetime Mortgage Consultant”  South Pacific Financial Corporation continues to further their mission by adopting cutting-edge CRM technology with Mortgage iQ.

“Both our Wholesale and Retail divisions will benefit from the advanced CRM technology built into Mortgage iQ,” says Tim Cahill, Chairman and CEO of South Pacific Financial Corporation.

SPFC contacted CRMnow to inquire about Mortgage iQ when they began an active search for a new CRM system. “We heard good things about Mortgage iQ and when we found out they were already integrated with Calyx Point™ and Data Trac™ we knew we needed to take a closer look,” says Michael Delehanty, Vice President Secondary Marketing for South Pacific Financial Corporation.  

Mortgage iQ will provide SPFC with the robust and flexible CRM software infrastructure needed to support their customer centric culture. It will provide them with tools to manage leads, activities, pipelines, partners, borrowers and brokers. The added value of advanced features such as pre-qualification, loan scenarios, marketing, task automation and business alerts truly makes Mortgage iQ a foundational technology that will help advance business goals.

About South Pacific Financial Corporation: South Pacific Financial Corporation (SPFC) is a mortgage banking company that was founded in 1982. The company ownership was taken over in 1990 by Tim Cahill, current Chairman and CEO.

Under Tim Cahill's leadership, SPFC rapidly advanced to become one of the leading lenders for single family residences in Southern California. SPFC's success has been built on strong business relationships with investors, banks, and customers. SPFC has maintained profitability and enjoyed industry respect as a leader in sales, service, marketing and management excellence. Please visit their website at www.spfcnet.com.

About CRMnow and Mortgage iQ -- CRMnow is a leading provider of CRM application software and consulting services, enabling corporations to sell to, market to, and serve customers across all business roles and processes. CRMnow is a Top-20 business partner for SalesLogix (its CRM engine of choice) and has over 20 years combined experience in providing CRM technology along with equal years experience in mortgage.

Note to Editors: CRMnow and Mortgage iQ are trademarks of King Technology Group, LLC. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. For more information about Mortgage iQ, please visit www.crmnow.com